The first step in promoting your podcast actually comes down to the detailed description of the podcast itself. Your podcast description should be distinct and give an accurate representation of the contents of your podcast. Podcasting episodes generally have a common theme, such as how to pod-casts, podsafe music podcasts, etc.
Your description should perfectly describe this theme. Remember, not everybody is going to want to enjoy your podcast. What you ultimately want is a core using from those that are particularly interested in your genre. This is known as a niche. An example of a niche is all people that want to train their whole cat to speak. Wacky I know, but my homework indicates that this is indeed possible and I’m trying them on my cat.
Now, this is a very specific podcast niche.
One other broader example would be unsigned heavy metal band music. This can attract listeners who are perhaps looking for the latest music with which has not hit the mainstream and maybe even music brokers looking to sign up the next big act. Another good idea will be to have an attractive image included in your podcast. This can make a pictorial description of your theme and attract your topic podcast audience.
2. The next step in promoting your podcast is to get it in front of the podcast world. Now there are a plethora with sites that list podcasts. There are podcast directories, one can find forums that discuss podcasts and then there is the search engines themselves.
Firstly I would recommend submitting your podcast to as many podcasting directories as possible. What this does is get you some website traffic, but more importantly it will get you links back to your site, during the search engines. These are powerful one-way links. There are 50 or more podcast directories around ranging from general ones, categorized into lots of genres, to niche directories, focusing on one topic, just like educational podcasts. Simply find the ones that are appropriate in your podcast and submit.
Forums are also a good place to uncover listeners and get links. Simply join the forum plus participate. Do not spam. You can usually place a link towards your podcast in your signature line. If your podcast is helpful to the forum members you will attract listeners. Use a Feedburner link to monitor the number of listeners you have.
3. The final step will be I call managing the growth. If you get to this step. And here, you will have an ever increasing number of listeners and may even attain conspiracy status for your podcast. At this point, you will be looking for more macro promotion. You may be needing to look for joint venture partners and may collect offers. Consider these wisely.
Now clearly not all podcasts could reach this level, but if you do you should not diverge very widely from your listener base since this is what has brought anyone to this level. At this point, you can consider getting professional advice, furnished your monetization model permits.
If you are a band you may have already received offers of work by this stage and the podcasting should be maintained, in normal operation, since this is what bought you to this level. These are the basic steps to offering your podcast. simon sinek often referred to as “The Larry King of podcasting,” is a Wall Street lawyer turned interview talk show host, and a communications and social dynamics expert.